of balance

OF BALANCE DESIGN

When it comes to the creative process and design, our limits set us free: Of Balance focuses solely on work that promotes education, athletic endeavors and environmental awareness. By concentrating on issues that we care about, Of Balance can become truly invested in our clients' work and success.

COLLEGE SUSTAINABILITY REPORT CARD October 2007

Of Balance worked with the Sustainable Endowments Institute to design the 2008 College Sustainability Report Card. This will be the second year Of Balance is proud to be working with SEI to bring to life their publications.

Report | Executive Summary
Sustainable Endowments Institute

DIP TEST February 2007

Bostonians love the Charles. Yet few would tempt the waters with their toes, let alone go for a swim. Inspired by the Concrete Floats competition hosted by the Massachusetts Institute of Technology (MIT), Jamie Hunt and Luke Voiland collaborated to design the Dip Test - a concrete way to determine water health and safety for swimming.

Dip Test | Luke Voiland | MIT Architecture

WHEELWORKS MULTISPORT CYCLING KIT
May 2007

Over the years, Of Balance has designed several triathlon and cycling kits for Wheelworks Multisport. In 2007, we continued our work with these athletes, paring down the visual elements of their jerseys to create a bold, definitive statement about the the team and its sponsors.

COLLEGE SUSTAINABILITY REPORT CARD
January 2007

The Report Card examines and grades 100 schools across the United States and Canada on criteria including climate change policies, green building, and investment practices. Of Balance worked with the Institute to design the "green" report.

The Study received significant coverage in the national media, including: CNN Money, Boston Globe, USA Today, MTV, and the Chronicle of Higher Education.

Report | Sustainable Endowments Institute | CNN Money
USA Today | The Chronicle of Higher Education | MTV

3 WHEELWORKS MULTISPORT NEWSLETTER Summer 2005 - present

swim. bike. run.

Wheelworks Multisport is a triathlon team based in Boston, MA. The team is comprised of athletes of all abilities, from novice to elite. Of Balance established the newsletter, developed the logo "3" and created the graphic identity. Jamie continues to serve as the Editor. The newsletter has an artistic yet athletic aesthetic that appeals to sponsors and team members alike.

Volume 3 Issue 1 | Volume 2 Issue 3 | Volume 2 Issue 2 Volume 2 Issue 1 | WWMS

BUILDING A CLEAN ENERGY FUTURE
November 2006

The Role of Students & University Endowments

The Sustainable Endowments Institute is engaged in research, education and communication concerning college and university endowment policies. They seek to advance the alignment of shareholder practices with educational missions. In partnership with the United Nations Foundation and Ceres, the Sustainable Endowments Institute organized a conference on Building a Clean Energy Future. Of Balance worked with the Institute to design the report.

Report | Sustainable Endowments Institute

Younger Woman's Task Force Brochure Image

BOSTON'S YOUNGER WOMEN'S TASK FORCE November 2006

Connection. Leadership. Change.

The Younger Women's Task Force is a "nationwide, diverse and inclusive grassroots movement dedicated to organizing younger women and their allies to take action on issues that matter most to them." Of Balance worked with the Boston chapter to develop a two fold brochure for their premier event: Building Connections Brunch featuring Rachel Solar, co-author of Table Talk: The Savvy Girls Alternative to Networking.

Brochure | Boston's Younger Women's Task Force